• Know-how:
    Draw on more than 20 years of highly skilled direct marketing experience.


  • Flexibility:
    You pick the services, we’ll customise them according to your needs.


  • Creativity:
    Our team of highly talented and experienced copywriters and designers will create the impact you’re looking for.


  • Timelines:
    You’ll meet your deadlines, because our streamlined team structure allows for quick
    turnaround times.


  • Follow-up:
    Post-campaign analyses and feedback can be taken care of for you.


  • Communication:
    We’ll keep you informed throughout the entire campaign so that you remain
    in touch - and in control.


  • Personal: Developing long term relationships and giving each client personalised service is of utmost importance to us.


  Keeping it personal...
“Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent.”
(From the article PURLs of Wisdom, April 2007)
 


Our Approach
We’re results driven and successfully create customer communications that build customer relationships for our clients.

Increasing your customer share
Our objective is to identify marketing opportunities what will both solve your existing marketing problems and also benefit you in the long term. This will help you increase your customer base.

Maximising brand awareness
We aim to encourage prompt customer response by making it enticing and easy for your customers to respond. This ensures higher response rates and maximum awareness of your brand.

Tailormade professionalism
Your business objectives, target market, culture, time scale and budget are always taken into account. We always adhere to the Direct Marketing Association of South Africa’s code of conduct and
guarantee confidentiality.

Dovetailing
Even if your larger marketing strategies and production distribution channels are handled by other companies, we are still happy to work with you. Let us handle your Direct Marketing – which is what
we do best.

Fee Structure
Our network of trusted suppliers ensure that you enjoy the benefit of highly competitive rates. We also offer a modular package of services so you only pay for the services you use.

As specialists in our field, we have the resources and experience to add value to your product or service in the easiest and most cost-effective way which enables you to focus on your core
business while we:
  • Prepare a tailor-made strategy and organise the creative
    side of your campaign.


  • Provide you with formal written briefs and uncomplicated,
    detailed quotes.


  • Ensure we have the best resources available for your
    particular campaign.


  • Take care of every element and detail by managing the
    creative process, the data manipulation and the deadlines.


  • Measure the results and provide feedback.


  • Identify opportunities to leverage customer results that will
    build your bottom line – through foot traffic or sales.
DMASA
As members of the Direct Marketing Association of South Africa, B&L Direct uphold Direct Marketing Codes of Practice and best practice guidelines. We keep up to date with the latest Direct Marketing trends and regulations in South Africa.
   
Chamber of Commerce
The Chamber of Commerce offers educational seminars and business lobbying forums. Through them, we’re kept informed of any government updates in the Direct Marketing and related industries.